NYC: the ReCAP

This summer, Smoke traveled to NYC for Shoppe Object with our friends CAP Beauty (the clean beauty queens supplying the world with coconut butter by the gallon). We found new friends in fellow women founders from across the country and met with new retailers, who will be bringing Smoke to Denver, Austin, and the Hamptons.

After a whirlwind weekend, we wanted to share a quickie guide to the places and people we loved getting to know in NYC:





  • Dame Products* - we vibe with this woman-founded sex toy company
  • DConstruct* - playful, architectural jewelry in ecoresin and concrete
  • Karu* - the soft textiles of our dreams, we got the overalls in midnight blue
  • Palermo Body* - natural skincare to swear by, we love the detox scrub
  • Wooden Spoon Herbs* - herbal remedies sourced from Appalachia 
  • SIN ceramics & home* - squiggle vases to steal your heart

* = POC, woman, or queer-owned

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    Smoke Stories / Seher Sikandar

    Tell us a little bit about yourself, your work, and where we can find you?

    I am a photographer, writer, community facilitator, creative strategist, and speaker. I was born in the San Francisco bay area to Pakistani immigrant parents and raised between the east and west coasts. I have an incredible brother who is five years younger than me and a sage—we are quite close.

    I had my start in corporate marketing, which was a traumatic entry into adult working life, but also needed in order to propel me onto my current, much less predictable path. I became very interested in entrepreneurship at about six years old, when I’d ask my dad questions about "what he wanted to be when he grew up" while we all lived in graduate student housing during his MBA study. Though creativity and entrepreneurship have always been a strong pull, the specifics have felt hazy.

    My path since that 9-to-5 job has been fairly windy, and I’m still figuring a lot out. These are some things I do know, but as anything and everything, are always subject to change:

    • My work and purpose live at the intersection of art, culture, media, healing, and social change
    • I’m meant to be a multi-hyphenate—I need to be regularly exercising different parts of my brain and ability
    • I endeavor to live at least a few distinct “lifetimes” of careers within this lifetime
    • My work won’t be able to be neatly categorized and will likely be paradigm-shifting
    • My work will evolve along with my own personal evolution
    • The themes of my work are tied to my ancestral healing and how these themes play out in the greater collective

      You can get to know me and my work on instagram (, on my website (, and occasionally on twitter (

      Where were you in life ten years ago, and did you ever see yourself where you are now?

      In 2009, I was twenty five and in the throes of a deep depression— the worst of my life; I’d been on and off depressed since about fifteen but never for so long and never so hopelessly— I’d completely lost any care or desire for anything, and I felt all but dead inside. It lasted about two years.

      This was also the time I picked up photography in hopes to connect with something that inspired me; I couldn’t remember the last time I’d done something that made me feel proud or excited. I also revisited past creative interests like singing, acting, and graphic design. People seemed to really like my photography, and it began to feel like an out from my miserable job; I had no idea how I’d make that jump with no savings and had trouble wrapping my head around a real plan.

      Beginning therapy in April 2010 and getting fired in September 2010 were critical turning points in my life; from personal to professional, both these experiences forced me into a life that at one time I’d been too afraid to even dream about, let alone believe that I could actually live. I knew that photography wasn’t my life passion or purpose— a disclosure that has surprised even close friends of mine— but an entry point into a happier life and into creative entrepreneurship. I decided I would do the photography thing until I didn’t want to anymore— that my ultimate commitment was to genuine fulfillment, contentment, and the flow of life. So that is very much to say: I had no idea what was ahead of me beyond photography.

      About three years after I’d moved to New York City to start my photo career in May 2011, I began to feel discontent with photo work that should have otherwise excited me. Something told me that either photography was going to have to go altogether, or I was at least going to have to begin exploring and engaging with other work-related interests. To help support me during this time, I dove into deep body-mind healing with an energy worker. She helped me to begin claiming my purpose as a leader, paradigm-shifter, compassionate seer, and bridge. I still meet weekly with this mentor to explore my constant unfolding, which has accelerated notably over the last few years. 

      My transformative healing work over the last decade is focal to who I am today and the trajectory of my life and career. I am clearer on who I am, I understand why my life and challenges happened the way they did, I am mind-bendingly better able to be in flow, and my intuition is out here thriving. Never did I foresee this Seher, this life, or the ever-so-slowly crystallizing road ahead as my reality; it’s been eye-opening, rewarding, humbling, and requiring of exquisite patience.

      Where do you derive strength? What gives you the fortitude to keep going when the going gets tough?

      I remind myself that most things i’ve gone through aren’t going to kill me. That I am extremely fortunate to have a family to go back home to. That I’ve crossed my perceived threshold of strength and resilience over and over and over again. That things somehow always work out— even if that requires some pain and needed shedding on the way. And if death is on the table, that I endeavor to accept my fate and its purpose.

      What is an early or favorite scent memory you have? What comes to mind when you imagine your favorite scent?

      The wet bark at the playground when I lived in Cambridge on graduate student housing. We lived in low-rises formed in a circle with a playground in the middle. I got to stay out past dark to play because my mom could watch me from our balcony. I used to sing the Little Mermaid from atop the jungle gym and dream about a dreamy life. I taught myself how to ride a bike on an adult-sized bike where the tire had flattened or fallen off on one wheel— I could barely climb it, it was a horrible bike, and I was relentless. I stood up to mean boys, I figured out how to pick the locks of empty storage areas and formed secret clubs and forts, I reveled in trips to the corner store to buy snacks with loose change I’d collected. My sway in the playground economy was real; I was six or seven, curious, and everything was an adventure.

      Self-care: What is one non-negotiable self-care ritual that you try to regularly attend to?

      I have many self-care tools at my disposal, the vast majority of which cost no money. The non-negotiable part is something I’m still working on.

      Nature: We take great inspiration from travel & nature. What is the most inspiring natural place you've ever been to and why?

      Skardu, Pakistan, a remote area in the North that visited as a kid and is just idyllic. Straight out of national geographic. I have a tortured relationship with my ancestry and Pakistani culture, so something about the beauty of the land separate from the standard narratives and spaces I find myself in was comforting. Perhaps it gave me hope for reconciling that relationship one day.

      What is your favorite Smoke product?

      Hands down the cypress body oil— it’s soothing, calming, comforting, and refreshing all at once. I have a special relationship with cypress as it provided me with much needed safe haven during a time when I needed to shield myself from particularly pervasive lower-vibratory energies.

      What is your greatest hope for the future?

      Human beings fully embodying unconditional love and our innate power in harmony with each other and all other sentient beings (including nature).

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      New Orleans Wellness Guide

      I love New Orleans for its excess and indulgence. Its wildness will always intoxicate me, but it has so much more to offer to people who love to live and visit. Along with its boozy nights and famously rich food, New Orleans is a sanctuary and my home, a city full of natural wonder, spirituality, and a unique, ever-evolving wellness scene.

      Many of you have reached out to me about my favorite wellness spots are in the city, and I’m excited to finally share some of them with you here. This list is based around my personal wellness practice. For me, wellness looks like making sure I move often, feed my body, and take time for rest and inspiration.

      I hope you enjoy and reach out with your thoughts and feedback. What places am I missing? What do you want to see more of? How do you find balance in New Orleans?


      Places that get me moving. I love these places for their class variety (some offer sliding scale) and consistent, high quality instructors.


      Where I go to take care of my physical body, from body work to aromatherapy and acupuncture.



      My go-to sources for peace and creativity. I personally derive inspiration from nature, art, and ritual, and these are my favorites.

      • Audubon Park* visit the Tree of Life and the Fly
      • Bayou St. John*
      • City Park* - our favorite places are the chime tree & sculpture garden
      • Crescent City Conjure - hoodoo, witchcraft supplies & classes
      • The Dragonfly*° - poetry, performance & ritual space
      • Lafitte Greenway* - public green space, pedestrian and bike trail
      • The Mexican Witch° - tarot, spellwork, spiritual readings
      • Studio Be° - Bywater warehouse studio by local artist BMike
      • Tarot by JP° - tarot for all
      • Wisner Bike Path* - plus more biking and walking paths 


      Where I go to feel extra polished and adorned. These are thoughtful beauty specialists who prioritize clean products and holistic approaches.


      Healthy, flavorful eats and drinks that feel affordable and nourishing. All places on this list include plant-based options, with menus centered around fresh, whole food ingredients.


      Resources for your mind and spirit. Please note: I have gathered this list from friends and resource lists and have not visited each of these service providers personally. It’s important that you feel safe and comfortable with your counselor.

      * = free, donation-based, or sliding scale options
      ° = POC, woman, or queer-owned

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