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I recently had the pleasure of taking a quick #smokebreak to Tulum, Mexico to celebrate a dear cousin's birthday.  It is so gorgeous there, and I had such a great time! For me, travel is a necessity and so inspiring. The Caribbean coast of Mexico is all about fresh flavors, beautiful beaches, and as much action as you're up for. Tulum has the best beach I've ever been to, and you'd be totally justified in doing nothing more than lounging by the sea taking it all in.  However, if you're up for a bit more action than that, I've shared my food and activity highlights here.  Enjoy my Tulum travel guide!



Coqui Coqui  As a perfumer, it was absolutely essential to visit the world-renowned Coqui Coqui perfumery. Coqui Coqui is a boutique hotel chain with several locations. Their location in Tulum is prime beachfront property housed in the signature limestone architecture so classic to the Yucatan region. What I love about the Coqui philosophy is that it is all about sharing the smells of the flora and fauna so rich to the Yucatan. Similar to Smoke Perfume, Coqui is wildly inspired by their place in the world, and seeks to create wonderful fragrances based around that. Worth a visit, for sure!


The Cenote Experience is really worth dragging yourself off the beach for!  We went to Cenote Labnaha and snorkeled with a guide through the pristine cave system taking in the bats, cave formations, and fossils along the cave ceiling. While I was pretty freaked out the entire time, It was a once in a lifetime experience that was incredibly moving for me, and I am so glad I pushed through my wildy unreasonable fears!


Snorkel with sea turtles- need I say more?!? Akumal Bay is a short 26km drive north of Tulum. Rent snorkel gear and set out into the bay from the lovely beachfront cafe. There you will find So. Many. Sea. Turtles. Just grazing on seaweed and doing their gorgeous thang!


Watch the sunrise! I realize waking up at 6am on vacay is not really everyone's idea of a good time, but with such unparalleled beaches facing due East you can imagine the sunrise gets pretty insane. I will be the first to admit I went back to bed for a couple hours after the show was over;) 



Octopus tostadas at Coqui Coqui.
While we are on the subject of tostadas, be sure to visit Taqueria Eufemia right next door for delicious fish tacos, a rocking salsa bar, major beach vibes and that laissez faire attitude Tulum is known for.

For a more local experience (ie: cheap!) be sure to go to my absolute favorite restaurant in Tulum: El Camello Jr! Located in the town of tulum and far from the ritzy beach front scene, El Camello is well worth the trip! Get the ceviche to share, and their pulpo is the best octopus I've ever eaten! 

We also had a really fun meal at newly opened Hartwood--super delicious family style meals, and wonderful cocktails in a fun atmosphere.

Fresh coconuts abound and can by cheaply purchased along the road from any number of vendors--enjoy as many of these refreshing babes as possible!